An online business, like any other business, is driven by profitability. Profits for most businesses are generated through sales. Below are three ways to get more people to buy your products:
1. Imply scarcity
There are reasons as to why such a strategy will work. First, proven economic models such as supply and demand have highlighted that fact that the value of a product increases when it is unavailable, rare or scarce. The opposite is also true. Scarcity will make people subconsciously attach more value to the products being sold. Second, human nature has it that potential buyers procrastinate until the 'right time’. A bird in hand is worth several in the bush when it comes to sales. Scarcity let’s the procrastinating buyer know that the product will not be available tomorrow or the day after. You can use scarcity of time or scarcity of product. Create scarcity by giving your website visitors a time limit on their offer. This will give them the extra push needed to make quick decisions. You can also create scarcity of the product to make it 'exclusive’ so that people feel the need to have it before it runs out.
For example, you can use phrases such as:
· 'Don’t miss out on this offer, only 2 days left or use a countdown
'Get yours before they run out... Only 5 pieces left!’
2. Use Social Proof and or Testimonials
Making public the number of sales made and the people flocking to you creates massive amounts of appeal. You can therefore share statistics and numbers to indicate popularity of your product. When a potential buyer feels like other people are using your product, they gain confidence it and are therefore more likely to buy it. Product popularity is proof that what you are selling actually works and is valuable.
3. Provide a simple and safe payment process
An online buyer is someone that appreciates convenience, privacy and security. For this potential buyer to finish the payment process, you will need to provide an easy and safe mode of payment. Avoid a payment mode that is too lengthy because those ones tend to make your buyer uncomfortable or irritated. Debit or credit card fraud is unfortunately part of the reason why people fear shopping online. You need to acknowledge that submitting payment details together with personal information is quite an ask from potential buyers. Use a reliable and safe mode to help the clients overcome this fear. Also, contact your supplier on the safety and various seals you can get for the buyer.
When it comes to internet marketing, there are things that you simply need to avoid so that you will not waste your time. Unfortunately, these are very common mistakes and if you are able to avoid these, you will be able to have an edge on your competition. If you are serious about being a successful internet marketer, then you need to focus on these mistakes and to remember to avoid them.
Not having a niche
Making your presence known online is all about having a niche. If you fail to choose a good niche, you will never be able to really succeed. This is because the internet already has a lot of competition and so you need to find a niche where you can excel and actually get traffic to your site.
Rushing the process
Too many people simply try to get overnight success and this is not going to happen. If you are serious about being able to succeed in any aspect of life, rushing things will only make things worse. You need to take it slow and focus on long term success. Once you realize that patience really is a virtue, you will see that your online journey will only get better.
The internet has a lot of content and so you can't be a copy of other things. You will need to be original and have your own style on the internet. Once you are able to do this, there is no stopping you from succeeding. If you are able to avoid these simple things, you will be able to really make your presence known on the internet.
Most people will admit that these are the simplest mistakes to create and if you avoid these from the very beginning, you will be able to really prosper online.
Google is constantly changing their metrics for ranking sites based on SEO searches. As a business owner, this constantly means you have to keep up with those changes to outrank competitors. Is a site which is SEO (keyword) friendly, and mobile navigability still a top priority? Or, has making a site easier to manoeuvre, and having faster loading rates more important? Regardless of the industry your business is in, if you want to rank atop the search engines, you need to make your site user-friendly. These are a few ways in which you can do just that, and improve site rank on Google, and other search engines.
1. Limit restrictions
You know those annoying popups which require you to input your email before a visitor can actually view your site? Or those annoying banner ads forcing visitors to click a link to move forward? Well these are things which are restricting your page from being user-friendly, and are in fact turning visitors away. Make the site as "limit-free" as possible. Remember, you are dealing with people, not programmers. Make the site as easy to use, navigate, and find content as possible.
2. KISS (keep it simple stupid)
In terms of having to create a username, make sure you make these easy for visitors to create. If they need to include: numbers, letters, symbols, etc, certain people are more likely to avoid creating a username. Also, make using features on the site simple. Allow visitors to "checkout" as a guest, rather than having to create an account when shopping online. Or make it easy for them to save usernames (and passwords if they choose to do so). This limits how much work they have to do when visiting your site, and makes it more likely they are going to visit again in the future.
3. State it up front
Lets take a shopping site as an example here. If you sell goods to consumers online, but do not ship to certain countries, clearly list this on the main page. Or if you only accept Paypal as a payment form, inform visitors of this on the homepage. It not only limits visitor frustration (who can't order after having gone through several steps to reach the checkout page), but lets visitors know what is required, before they can shop on your site.
Regardless of your niche, industry, or end-customer, user-friendly sites are desired by all site visitors. In order to make your site a little easier to navigate and use, consider including a few of these programming features, when developing your online site for visitors.
Over the last several years, search engine optimization, SEO, has become a huge priority for marketers. This is because the higher a company can reach on search engines, the more traffic, more leads, more conversions, and more sales they'll gain. Today, effectively utilizing SEO for your company site is a lot more complicated than merely adding the right words to your copy. Here are the three crucial SEO elements, when done correctly, will help boost traffic to your website.
The most fundamental aspect of SEO is to include keywords in your header tags, title, meta descriptions, and the body of your content. They are what tell search engines what your site is about and they show them that your pages are relevant when users search for those particular keywords. Your aim should be to use long-tail keywords. By focusing on the long-tail keywords, you have a better chance of ranking well and attracting more qualified leads to your site. Along with including keywords that tell what your site is about, you should also include location-based keywords. Since the search engines have no idea where your business is located, you need to add city and regional names if you want your website to show up in searches of a particular area.
In addition to including keywords, you need to make sure that your site has quality content if you want to rank well. While search engines aren't able to read your articles, they can look for a few signs to determine whether your content is worth recommending. The first sign being the length. You want to make sure that when you are creating pages, that they have substantial content. Rather than writing short blurbs, which is easier to tackle, you should be aiming to create content that will provide comprehensive information to your visitors.
Your website is also ranked by the number of unique domain names that are linking back to your site. The number of backlinks to your site indicates that other site owners are referencing your content on their websites. You can increase the number of backlinks pointing to your site by guest blogging. Not only will this get more sites to point back to your site, but it is also a great way to increase traffic and gain new audiences. If you want to attract more visitors to your site, then you need to include these three crucial elements of SEO.
Unlike before, when social media marketing success meant the number of 'followers' or 'fans' amassed, today's marketers know that influencers are imperative to a brand's success online. A smart marketer who knows the power of influencer marketing is investing considerable time in finding brand advocates such as ourselves, engaging with them, and establishing a strong brand influencer relationship.
Why are online influencers so important to a brand?
Consumers, who heavily rely on word-of-mouth recommendations, do not always believe everything a brand says; the influencers have an important role to play in such cases. To have better chances at success, influencers promote online campaigns and marketing messages. Features to look into for finding reputed Social Media Influencers:
The business model for business requirements:
A reputed and good Social Media influencer is likely to develop a unique business model for meeting business requirements of their clients. They are to be in a position to capture the business plan and to integrate the plan into the model. Different agencies would try to apply uniform template business plan for all the clients.
capacity for interaction and communication:
The reputed social media influencer would have the capability to enhance communication to the target market. Moreover, the agency is to know how the target market is to be related using their type of language and to provide contents, which are suitable for potential customers of the business.
Effective marketing techniques and strategies:
The other important feature of any reputed social media influencer is their capability to implement effective marketing techniques and strategies. The professionals need to create a proper business plan and to draft effective and efficient marketing techniques and strategies which are anchored towards the business objectives and goals. The agency is to maximize the software and tools suitable for meeting business needs.
The Following vs. Followers Ratio:
This is one of the most basic ways of determining if an individual is a true influencer. It is not uncommon to find people following or friending someone only because they were followed in the first place. Sample Twitter Conversation. The true influencer is followed by at least twice the number of people he follows, and in some cases, a lot more than that.
The Question of Credibility:
Before going to the next step of engaging with the influencers, online marketers need to first establish the credibility of these people who will go on to become the voice of the brand. It is important that your potential influencers post frequently and are reasonably active on social media. The content posted by these brand advocates, no matter how compelling, will have little impact if the messages are few and far in between.